Associate Director, Paid Social
Description
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.
Role Summary & Impact
As an Associate Director, Paid Social, you will be accountable for all day-to-day Paid Social operations and be the main point of contact on an account. You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans. You will also manage the career paths of supporting staff within the Paid Social team.
Key Responsibilities
Role Summary & Impact
As an Associate Director, Paid Social, you will be accountable for all day-to-day Paid Social operations and be the main point of contact on an account. You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans. You will also manage the career paths of supporting staff within the Paid Social team.
Key Responsibilities
- Formulate Paid Social strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
- Assume a lead role in the integration of social efforts and present innovative, business-building, and social recommendations.
- Lead Associates and/or Managers in thinking strategically about paid social’s role within the media mix and help our teams define tactical social strategies and media plans to address client needs.
- Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
- Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
- Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
- Provide support to regional offices and/or partners, where applicable.
- Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 5+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
- Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
- Significant client-facing and relationship management experience is required.
- Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
- Prior experience in an agency environment is highly desired.
- Exhibit passion through appropriate participation in team, agency, and industry initiatives.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.